Published by bma
Under Internet Marketing
When homeowners discover pesky critters in their home, they turn to their smart phone and do a quick search to find a local pest control company. Typically, the first company that looks credible is the one that gets the business. Previously, the process may have been finding the yellow pages and looking for the first big ad. Today things have changed quite a bit. Internet Marketing deals with putting your company in front of more potential users by making your business visible thru search engines, social media, and pay per click advertising. The reality is that just having a nice website is not enough. You have to be listed on the first page of Google, Yahoo, and/or Bing to get your site recognized.
As a pest control business owner, you are busy with finding new clients and well as giving your existing clients great service. In most small businesses, not only are you out in the field, but you are the accountant, secretary, and marketing department. The key to making your business more successful is creating a successful inbound marketing model. Internet marketing is one of the most cost effective ways for pest control companies to grow their business. At Brand Marketing Agency, our internet marketing gurus take a customized approach to driving quality leads to your business. Not only do we understand your core business, but we also understand your potential clients.
We focus on maximizing your ROI by creating a successful campaign that will bring your pest control business new clients. Exposure alone is not enough, if the phone is not ringing. Our internet marketing specialists carefully craft a campaign to provide your company with maximum amount of exposure to drive leads online, within your budget. Internet marketing is not a one-size-fits-all type of product. We carefully construct a ethical campaign that will leave you with longer lasting results. Here is our general process:
Initial Client Analysis
A business is only as good as it’s reputation. We start the process by making sure that you have a website that will convert viewers into clients. It is critical that we can build credibility for your brand and convert those looking for your service into paying clients. After all, it’s pretty useless to send hot leads to a presence that won’t convert them. In the initial client analysis we dissect your pest control business and pay attention to the details so that we have an in-depth knowledge of your specific business. The types of questions that we ask at this point pertain to your customer base, area of operation, nature of inquiries and extent of services offered. With this knowledge we will craft your unique campaign.
Market Research of your Pest Control Business
After understanding your perspective, our next step would be to understand your market and competitors. At this point we look at your competitors successes and your position in the current market. If there is another pest control company in your area, offering similar services and currently receiving large amounts of internet traffic, then we would review their website and marketing tactics. Understanding what is working for them and understanding the differences between the businesses will allow us to improve upon items that are currently working to gain high search engine rankings for pest control related keywords.
Selecting the correct keywords is the true lifeline of search engine optimization. This is an area where we would spend quality time. Since the nature of internet marketing is dynamic, thru out the campaign we will pay attention to the keywords which are converting and others that aren’t working well to replace them with more effective pest control keywords. Our goal in selecting keywords is to identify those which will provide maximum traffic for people who are specifically looking for your pest control services.
We touched briefly on website design in the initial client analysis. You may currently have a website and in this instance we would do an analysis to make sure that the current site will work for our needs. At this point, we can make modifications needed to ensure that the traffic coming to your site has the highest likelihood of being converted into paying customers. We also would make changes to achieve successful optimization in the eyes of Google.
If you do not have a website, we can create a clean website for your business that will build credibility for your pest control business and easily drive viewers to contact you for your services. Since many people may be looking for your services on a mobile device or an iPad, we would optimize the site to be user friendly on those devices.
At this point, we have a built a solid brand for your pest control business. Building back-links is one of the more effective ways to improve your rankings in the search engines and is a vital piece of the optimization process. Back-links are actually links from other websites which link to your site, which help show popularity.
The reality is that social media platforms like Facebook, Twitter, Instagram, and YouTube, are where a large portion of your potential clients are on a daily basis. We utilize these platforms to help you build a solid brand within these platforms. It is a great place for your business to communicate directly with potential customers. We focus on driving leads from these platforms with our social media marketing.
This is one of the most important yet overlooked portions of internet marketing. Things are always changing online. It is critical for us to measure regularly what is working and what is not, so that we can provide maximum results.
Contact us today to see how we can help your pest control business to grow!